TOURISM
Pioneers Pathway
BDB was invited by a regional working tourism committee to market their
collective region spanning 7 shires and 300 kms, and focussing on the
lucrative self-drive market.
Pioneer's Pathway was the outcome, a strongly themed drive route. BDB
developed the WATC approved tourism logo, 12 page booklet, postcard and
bumper sticker, along with posters, signage and information bays, and
an attractive website to support and promote the Pioneers' Pathway to
the broader community.
The Pioneers' Pathway has now literally put these regional shires 'on
the map' - apearing in the latest popular HEMA
road map, the subject of numerous articles in print and on the web.
Regional shires are extremely please with the results and have since asked
BDB for 2 more re-prints of the popular booklet.
www.pioneerspathway.org.au
LOCAL SHIRE
Serpentine Jarrahdale Shire
SJ Shire required an upgraded website to fulfill specific criteria: Clean
design, clear & logical, easy to find information; full administration
control over all aspects of the content.
The site was launched early 2004 and has far exceeded the clients expectations.
In little over a year, the website has transformed the way council communicates
with its constituents and the general public. It has now become a invaluable
communication tool for all the community, from an increasing repository
of downloadable information to community & business directories. Staff
can utilise the website to survey the public, send out e-newsletters in
an instant. Secure 'councillor lounge' area was also designed for councillors
to share information.
The site has been an overwhelming success, receiving kudos from both within
the shire and around the state.
www.sjshire.wa.gov.au
Hydrogen Fuel Cell Bus Project
The Department of Planning & Infrasturcture (DPI) in conjunction with the Gravity Discovery Centre asked BDB to help them promote education modules developed to promote Clean Energy, and the Hydrogen Fuel Cell Project run by the DPI in Perth.
BDB created an Interactive Kiosk that has been installed on-site at the GDC, which presents educational movies and animations to the public via a fun interactive interface.
It was vital the education programs reached a larger audience as possible. A website designed by BDB was launched by Hon. Alannah Mctiernan: "The education package is designed to introduce young Western Australians to the concepts behind clean fuel technology such as hydrogen, and spark a genuine interest in what can be done to re-think our energy options for the future," Ms MacTiernan said.
The website currently ranks highly with search engines, including an impressive #3 in the world from 30,400 results for 'ecobus'.
BDB continues to work with the DPI EcoBus team to better promote their message, thru design of email newsletters, mobile banners and promotional material.
www.gdc.asn.au/ecobus
TOURISM
The Turquoise Coast
Working with Tourism WA & local shires, BDB was enlisted to brand
the region north of Perth, and promote to potential visitors.
After designing an WATC certified tourism logo for the 'Turquoise Coast,
BDB also conceived & developed a website highlighting the regions
offerings. For a moderate outlay, the Turquoise Coast now has a strong
brand identity and website supplying increasing numbers of website visitors,
local & international, enticing information about the region. Based
on the success of this venture, local shires are planning to fund a website
expansion to capitalise on the solid foundations.
www.turquoisecoast.org.au
E-COMMERCE
StreetCards
London start-up business partnering with, among others, Lycos UK &
Orange. BDB worked with Streetcards to create a dynamic skinnable interface,
with the ability to adopt the branding and style of it's partners, thus
potentially increasing ROI ten-fold. A unique product in the marketplace,
achieving world-wide recognition.
www.streetcards.com
tripod.streetcards.com
www.orange.com.streetcards
Tashia.com
Tashia is an upmarket fashion brand located in London and stockists throughout Europe. BDB was enlisted to create a database driven dynamic website that is controlled via a web admin interface. Photos, news and updates can be easily performed by the client via a secure password controlled web page.
www.tashia.com
Le Rouge & Le Blanc
(the Red and the White)
Prestigious independent French wine review magazine. Most respected independent trade magazine within Parisian restauranteur industry.
Non-profit group required economical website that they could self-administer. The resulting website has increased subscriptions three-fold, and most recently the website has featured as part of an article in France's most renowned newspaper, Le Monde.
www.rougeetblanc.org
